Vintage: The Start of Something New

Whether it’s pinning your “Fall 2012 Inspirations” into your Pinterest account or reblogging through your favorite accounts on Tumblr, the driving force of today’s fashion market consists of observing other people’s sense of style and incorporating it into your own.  In both personal and retail settings, vintage is the next big thing in developing a one-of-a-kind style that stands out among the crowd.

Why invest in vintage clothing?

• The clothes of today are inspired by clothes from the past.
   
• Wearing vintage pieces brings a sense of unique authenticity to an outfit that can’t be replicated through any interpretations of today.
   
• Being able to incorporate a distinctive piece into an outfit creates depth and interest that ends up telling a story rather than presenting an outfit that simply goes together  

Vintage in Retail

There is a strong connection between clothing styles and retail stores.  Over time, with our exposure to online shopping and style blogs, our expectations of stores have changed.  Chrome racks and white walls do not inspire us to stay and buy things as in the past.  The focus is on the “in-store experience” and bringing an added element that engages with the customer.

All Saints, New York

Anthropologie, January Catalog

Expecting the unexpected.  In stores, visual teams are being given more creative control and as a result have been incorporating the old with the new. Now you see 30 year old antique end tables with chipped paint and timely lanterns, placed next to a brand new iPads displaying information about the production plant in India where the shirt was originally created. This display of information stands out and attracts interest.  






Vintage and You.  

The stories behind vintage store displays invite customers to engage with the brand, to think beyond the price and where they actually are. Relate the same concept to your wardrobe. Create your own story.  Expect the unexpected! Take on your own creative control and incorporate the new with the old. Reuse an old sweater, pull out your mother’s old coats, take up the hem on a 50s day dress.

Consider how you plan on standing out.  Here at Treasure Chest, we stand by vintage items that are truly one-of-kind. Take advantage of garments that seem unique and bring out the vintage in you!